‘Cure Studios - in the Wild
COTA & Formula 1
Circuit of the Americas invited ‘Cure Studios out to run the official Nail Saloon of F1 in 2024. In three days we performed over 185 gel manicure services with hand painted nail art, celebrated so many father daughter moments, and created a custom nail art menu on theme for race day. We also designed and did the decor for the Saloon and managed up to a 4 hour waitlist via text so that guests could fully enjoy the event and only arrive when we we ready to give them our full attention.
Taylor Swift & Capital One
We were honored to be part of the Taylor Swift Eras Tour presented by Capital One. We provided on brand color options that were approved by the client in a single take, had a ‘Cureist presence on-site for application on shoot day that enabled us to accurately represent 4 iconic Taylor Swift albums with flawless application, and executed swift (hehe) 15 minute color changes from one album’s nail look to the next to ensure we were keeping the run of show for the day on track. Needless to say, we cancel our plans just in case Tay calls.
Pleasing - Harry Styles
We worked closely with the Pleasing team (a Harry Styles brand) to bring an authentic and TX focused Nail Saloon to their Austin pop up which drew lines blocks long for 6 consecutive weeks. We provided custom nail art menus, a branded table set up, and on site manicures using the Pleasing nail polish collection to hundreds of guests that were so excited to experience it for the first time. Customers experienced the professionalism, kindness, and flawless application that ‘Cure is known for within the impeccable build out that supports gender free expression and a commitment to sustainability that Pleasing is known for. This saloon was 1000% yee (and we cannot stress this enough..) haw!
JVN Hair -Jonathan Van Ness
We provided on site nail services to the team behind Jonathan Van Ness’ hair line, JVN Hair, and delivered flawless manicures to their models for an art series that focused on natural and organic beauty - a fundamental value that ‘Cure applauds, stands for, and supports every single day. We worked with them multiple times across various branded photoshoots to ensure that the models were looking and feeling their best while keeping their nails healthy, clean, and fresh. We are also in support of and aligned with the vegan commitment and sustainability mission of JVN Hair.
American Salon
We’re grateful to have been featured in American Salon’s editorials multiple times, mainly because it has allowed us to share our learnings over the years, why hiring an incredible team is your #1 secret weapon, and how important it is to treat every single customer like they’re your #1 priority when they’re in front of you - because they are. We don’t seek out celebrities or influencers but have had the privilege of working with so many of them in addition to our clients who see us every single month. No matter who you are, you’re the most important person in the room to us when we’re holding your hands, hard stop. Every single person we get to meet gets treated the same and we share why whenever we get to speak about the values based system ‘Cure was built on!
NailPro Magazine
We’ve been asked to contribute to a few editorial pieces for NailPro Magazine and online and love the opportunity we have gotten from them to share learnings that we’ve had that we couldn’t find from other salon owners when we were first getting started. Here are a few things that we think salon owners and nail professionals should be aware of as the macro environment for the clients we serve and the technology arounds us continues to expand, evolve, and grow
